Crafting Elegance in Every Detail
For over two decades, Purl has been creating exquisite jewelry pieces that embody sophistication and timeless elegance. Each piece tells a story of meticulous craftsmanship, passion, and enduring beauty.
Our Story
Purl graduated from Raffles Design Institute with a passion for creating beautiful clothing. After honing her skills in design, she launched her own clothing brand and sold her pieces in 4 local malls and in more than 10 exclusive boutiques for a period of 15 years.
Purl's brand became known for its unique and stylish clothing, loved by women all around Asia. Fast forward fifteen years later, Purl felt a desire for something new - a new challenge that would allow her to expand her creative vision.
With a deep understanding of design and an eye for attention to details, Purl turned to the world of jewellery. She launched her own line of demi-fine jewellery in year 2014, inspired by the natural world and the inherent beauty of each woman.
Our Values
Every decision we make is guided by these fundamental principles that define who we are and what we stand for.
Excellence
We pursue perfection in every detail, from design conception to final polish.
Passion
Our love for jewelry making drives us to create pieces that inspire and delight.
Quality
We use only the finest materials and time-honored techniques in our creations.
Connection
We believe jewelry creates meaningful connections between people and moments.
Uncompromising Craftsmanship
Each piece in our collection is meticulously handcrafted by skilled artisans who have dedicated their lives to the art of jewelry making. We combine traditional techniques passed down through generations with modern precision tools to achieve unparalleled quality.
Our commitment to excellence extends to every aspect of our process: from selecting the finest Austrian crystals and precious metals to the final quality inspection that ensures each piece meets our exacting standards.
Our Promise to You
When you choose Purl jewelry, you're not just purchasing an accessory – you're investing in a piece of art that will be treasured for generations. We stand behind every creation with our lifetime craftsmanship guarantee and personalized customer service.
Lifetime Guarantee
We guarantee the quality and craftsmanship of every piece for life.
Personal Service
Our jewelry consultants provide personalized guidance for every purchase.
Ethical Sourcing
All our materials are ethically sourced and conflict-free.